maandag 26 november 2007

The day the music industry died

There is no money in recorded music any more, that’s why bands are now giving it away

Having waited four years for their heroes to finish another record, Radiohead fans were understandably excited last week to learn that the band’s seventh album, In Rainbows, will finally be released on Wednesday. But what really rocked the fanbase – and heightened the air of gloom enveloping the global record industry – was the news that In Rainbows could be preordered and downloaded perfectly legally for as little as 1p at Radio-head.com.

Currently out of contract and thus entitled to dispose of their recordings as they see fit, one of the most popular bands in the world had decided to let the fans decide how much their latest album was worth. An MP3 file of In Rainbows would have no price tag. Honesty boxes, it seemed, were the new rock’n’roll.

If the Radiohead faithful appeared somewhat nonplussed by this move – “The danger is that people will stop seeing their music as important,” one fan posted in a blog; “I will gladly pay $20 knowing the artist will get the money,” pledged another – the band’s strategy was anything but mad, and not even that revolutionary. Last week the Charlatans announced they would be giving away their new album as a free download. Earlier this year another rock band, the Crimea, did the same.

In July Prince arranged for 2.5m copies of his new album to be cover-mounted on a Sunday newspaper and issued several hundred thousand more free of charge to anybody attending his London concerts in August. The scale of this charitable epidemic can be measured by a quick browse of the Free Albums Galore blog that lists more than 800 albums by a range of artists – from the Beastie Boys to some unsigned metal bands – all of which are free to download.

Added by Tessa Reijndorp

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